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What We Do

Building a Startup Community

We’re an entrepreneurial community at Thompson Rivers University providing mentorship, education, venture creation, and seed funding support for TRU alumni, students, faculty, and staff.

The Generator offers a set of online resources and tools, Startup Academy,  for startup teams and individuals to help develop their minimum viable product, a diverse mentor network of seasoned entrepreneurs and business leaders, and events for students, entrepreneurs, and anyone interested in growing the Startup Community here on campus at Thompson Rivers University.

“The spirit of innovation and entrepreneurship already exists on campus, the Generator is just providing the tools and support that will help turn a great idea into a great business.”

Dr. Lincoln Smith, TRU


The Generator was developed with generous support from Western Economic Diversification Canada (WD). Western Economic Diversification Canada is a leader in building a strong, competitive West by focusing on business development, innovation and community development.

Kamloops Innovation LogoThe Generator is powered by Kamloops Innovation, a not-for-profit supported by the BC Innovation Council, the National Research Council (NRC-IRAP) and the Southern Interior Development Initiative Trust (SIDIT).


Join e@TRU to help us build a vibrant Startup Community on campus.